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UltraSight
The UltraSonic Electric Toothbrush that lets you see.
Winter & Spring 2022 | 20 weeks
Brian, 22
frustrated devotee
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A senior in college.
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Strict brushing habits for interviews.
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Believes in the importance of first impressions.
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Brushes and flosses twice a day.
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Rare bouts of lazy brushing due to time.
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Confused about why he keeps getting cavities.
Stephanie, 51. Todd, 50
struggling couple
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Recently adjusted to electric toothbrushes.
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Both brush 1-2 times a day depending on energy.
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Trying to reduce monthly expenses.
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Confused about how to brush properly.
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Todd feels dental issues are inevitable.
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User Needs Based on Surveys​
Design Criteria
helped to develop the...
Competitive Analysis & Product Positioning
Water Conservation
Concept #1
Concept #2
End User Feedback
Concept #3
Concept #4
Informational Display on Toothbrush Charging Station
Informational Display on Toothbrush
Smart Mirror
Concept #5
End User Feedback
Concept Direction Refinement
Smart Mirror
Optional Water Conservation Attachment
I realized the focus should be more on promoting dental health, as including water conservation would be too much to juggle. So I pushed the Smart Mirror and dropped the attachable water attachment.
Concept development
Feminine vs. Masculine - where's the balance?
How does it work?
1
2
Mirror at rest.
Mirror wakes as User selects profile.
User brushes teeth using UltraSight toothbrush to collect data and receive dental analysis.
What about the technology?
